Football (Soccer if you live in the US) is a subject that builds great emotion in the heart of the average british male (and some females too). People will happily spend hundreds if not thousands of pounds per year going to watch their favourite team, they buy the latest 'strip', they travel hundreds of miles to watch away games, they pay for Sky TV to watch the best matches live and even travel abroad to watch a match. Football (or Soccer if you are in the US) is a revered sport of gods!
The national fervour that the world cup is generating is good for the country and without a doubt serves to pull a nation together during difficult times. So, I have no problem understanding the enthusiasm of supporting a team - your team. I have no problem with wanting to supporting my own country, we need something to draw us together as a nation. I also have no problem with grown men wanting to wear what amounts to an outrageously priced cheap quality 'nylon' tee shirt in the colours of their favourite team just to prove to the rest of the world that they belong to a 'tribe' (I never 'got' this tribal bit I am afraid).
Hunger Games
For me, football just highlights the bigger issue, the big gaping void that modern society has created for its self. I know nothing about the game as I have never truly 'got' why anyone would want to spend a considerable amount of money and time going to watch a team of overpaid guys kicking a ball around (the issue of good business and marketing is another story because they have got this sooo right).
What I do know is that society today has created a gaping void where people do not know how to turn to themselves and go within to make things better. Instead they look to someone else to do this as a short term quick fix. Then if it does not turn out as they hoped they can blame that someone else.
At times like this we should be turning inwards to ourselves to change our lives, because we and only we can change our reality.
It has already been proven that we cannot trust the big institutions and banks to safeguard our lives we now have to look to ourselves. Looking out to a fantasy world of overpaid sports stars may be a form of diversion from that reality but nothing will change as long as we continue to allow ourselves to be diverted away from ourselves. By pinning our hopes and dreams onto something that we have no control over we are relinquishing our control and responsibility.
As a nation we have an insatiable appetite for peering into other people's lives, people who seemingly live more glamorous exciting lives than we do. We put these celebrities high on a pedestal to the point of almost hero worship then just as quickly we callously knock them down.
Entrepreneurs are the type of people who took a conscious decision to take back control for their own lives and to assume responsibility for themselves. Entrepreneurs do not need to look outside themselves for a distraction and for something or someone to make them feel better because they create it within themselves. They accept that they are the ones to make the changes and they take action to make sure they happen.
English football for me is no longer a sport to be enjoyed it is purely a symbol of the current climate. It is a symbol of greed and complacency with fat cat players who do not have a 'hunger' to win. Their eyes being no longer on the ball, but on their next lucrative deal.
At the Risk of Making Myself Extremely Unpopular
Brigitte Mehr is a top Internet Marketing Trainer & Coach, she specialises in personal branding. Sign up to receive her updates & to leave comments at http://www.brigittemehr.com
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